JUST ACTUAL FOOD.
EAT NUDE makes wholefood snacks from ingredients your grandmother would recognise.
No unnecessary additives. No weird formulas. Just actual food.
WHY EAT NUDE?
I'm Paul, founder of EAT NUDE.
This is my second business.
I spent seven years building my first food business from scratch before selling it in 2024.
Along the way, I sold millions of protein bars and learned an enormous amount about food, ecommerce and what people actually want from the products they eat.
One thing became increasingly clear to me: more and more people want proper snack bars without the ultra processed ingredients list.
EAT NUDE is what I wanted to build next.
And the name? It's about eating food that's been stripped right back. No UPF ingredients. Nothing to hide.
Something simple.
REAL FOOD. REAL LIFE.
We've all been there.
You're at work, travelling, heading to the gym or just out and about. You're hungry, you want something convenient, and you don't want a snack packed with artificial sweeteners, emulsifiers, stabilisers and a long list of ingredients.
That's exactly why I created EAT NUDE.
Something you can eat on the go, made from actual food, with naturally occurring fibre, and designed to taste properly good.
Why should convenience mean having to eat something ultra processed?
FIVE INGREDIENTS.
THAT'S REALLY IT.
Our first bar is Peanut Butter Cacao.
It's made from just five ingredients:
- DATES.
- PEANUT BUTTER.
- ALMONDS.
- CACAO.
- SEA SALT.
All organic. And nothing there just to make the ingredient list longer.
NUTRITION,
STRIPPED.
We believe good food doesn't need to be complicated.
So we're starting simple. One bar, one flavour and five ingredients - and focusing on making it properly good.
This is Batch 01.
We're only just getting started.